Branded Illustration

AMC’s The Walking Dead | 2013

AMC was looking to create a shareable infographic to promote the upcoming season of their hit show The Walking Dead. The aim was to focus on a key point of interest for both diehard zombie fans and those new to the genre: an infected human’s cranial descent.

Using stills from the upcoming season as a guide, the final graphic took inspiration from medical illustration while also maintaining a cartoonish playfulness which appealed to BuzzFeed’s younger audience & ensured shareablity.